Search, Shopping and Performance Max campaigns engineered for profitable, scalable lead flow - every pound tracked to ROI. Now serving clients globally.
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01Our Methodology
Our Methodology
How Skill Zone Manages Your Google Ads
Profitable Google Ads accounts are not luck — they are six disciplines executed together: account architecture, keyword and audience research, conversion tracking, bid strategy, creative testing and weekly optimization. Here is how we run each in practice.
Account Audit & Setup
Every engagement starts with a full account audit — wasted spend identification, conversion tracking validation, Quality Score analysis, search term leaks and structural issues. New accounts get clean architecture from day one: properly themed campaigns, tight ad groups and bulletproof tracking via Google Tag Manager.
Keyword & Audience Research
Keywords are mapped by intent — branded, commercial, transactional and high-intent long-tail. Match types are chosen surgically (no broad-match auto-spend). Audience layers include in-market, affinity, remarketing and custom segments. For Shopping and PMax, we structure feeds in Google Merchant Center for maximum profitability.
Campaign Architecture
Search, Display, Shopping, Performance Max, YouTube and Remarketing — each campaign type is deployed where it earns its spend, not bundled together for convenience. Elite clients also get landing page creation included so the click-to-conversion path is fully owned and optimized end-to-end.
Conversion & Call Tracking
Google Tag Manager, GA4 events, enhanced conversions and call tracking software — installed and verified before launch. Offline conversion import is configured where lead-to-sale data is available, so Google's algorithms optimize toward actual revenue, not just form fills.
Bid Strategy & Budget Optimization
We start with manual bidding to gather clean data, then transition to Target CPA, Target ROAS or Maximize Conversions once there is enough signal for Google's algorithms to learn. Budgets are reallocated weekly toward winning campaigns. Wasted spend is killed quickly — there is no loyalty to underperforming campaigns.
Weekly Optimization & Reporting
Weekly optimization on search terms, negative keywords, bid adjustments, ad copy testing and audience refinement. Weekly reports cover spend, conversions, CPA, ROAS and what changed. Monthly strategy reviews look at trends, scaling opportunities and the next 30-day plan.
02Plans & Pricing
Profitable Google Ads at Every Stage
From single-product search campaigns to full-funnel multi-channel scaling, choose the level of management that matches your business goals.
Starter
Perfect for businesses launching their first paid Google campaign.
No. The monthly fee covers strategy, setup, optimization and reporting work. Your ad spend is billed by Google directly to the payment method on your Google Ads account. During onboarding we help you set a budget that matches your CPA and ROAS targets.
What is the minimum ad spend you recommend?
For Search campaigns we typically recommend $500-1,000/mo minimum to gather enough conversion data for meaningful optimization. Shopping and PMax need more for the algorithms to learn — usually $1,500+/mo. Lower budgets can work in low-CPC niches, but data velocity slows decision-making significantly.
Do you build landing pages?
Landing page creation is included with the Elite package. Starter and Platinum focus on ad management — but if your landing pages are weak, we will flag it during the audit because no amount of bid optimization fixes a poor click-to-conversion experience. Landing pages can be added to lower tiers as a separate project.
How do you approach Performance Max?
PMax is powerful but unforgiving — it needs clean conversion data, strong asset groups and proper exclusions to avoid cannibalizing brand traffic. We structure PMax campaigns with audience signals, asset-group themes, brand exclusions and search themes to direct Google's algorithm rather than letting it spend blindly.
How long until I see results?
Search campaigns can show conversion signals within the first week. Automated bid strategies (tCPA, tROAS) need 2-3 weeks and ~30 conversions to exit learning. Meaningful ROAS improvement and scaling decisions usually happen by month 2 once enough data has accumulated for confident optimization.
What about wasted spend and Quality Score?
Wasted spend audit is part of every account audit — we look at search terms, irrelevant clicks, bid strategy issues and Quality Score problems. Negative keyword lists are built and maintained continuously. Quality Score is addressed through ad relevance, landing page experience and expected CTR — not by paying more.
Do you handle YouTube ads?
Yes. YouTube Advertising is part of our scope — Skippable In-Stream, Bumper, Discovery and Connected TV campaigns. We work best with brands that already have video creatives or can produce them via our in-house Video team. Cold YouTube ads to a generic landing page rarely work; we set expectations honestly.
How do you report performance?
Weekly optimization reports cover spend, conversions, CPA, ROAS, key changes and what is in the optimization pipeline. Monthly strategy reviews dig deeper into trends and scaling. Elite also gets call tracking reports and advanced attribution. You always have full access to your own Google Ads account.
READY TO START?
Book a free strategy call with CEO Zeenat Mazhar today.