Amazon PPC

There is no universal floor — it depends on category, average sale price, competition and goals. For most product launches we recommend starting at $30–$50 a day per ASIN ($900–$1,500 per month) so we have enough data inside 14 days to make confident optimisation calls. For established profitable products, scaling budget by 20–30% per month is typical once we hit your target ACoS. We will give you a tailored budget recommendation during your free consultation.

Amazon needs 7–14 days of clean data before any optimisation decision should be made — so week one is data collection, not magic. Most clients see measurable ACoS improvement inside 30 days and stable target-ACoS performance by months 2–3. Aggressive ACoS turnarounds (like our Waksille Ltd case study going from 120% to 14%) typically take 6–8 months of consistent weekly optimisation.

No — and we would not trust an agency that does. Ad performance depends on factors outside our control: Amazon's algorithm, competitor pricing, seasonality, inventory. What we guarantee is the work — weekly bid optimisation, weekly Search Term Report processing, structured campaign architecture and a target-ACoS framework tied to your margin. The proof is in our case studies: Waksille's 120% → 14% ACoS reduction over 8 months.

Ad performance and listing quality are inseparable — you can't run profitable PPC on a listing that does not convert. We review listing quality (CTR, conversion rate, A+ Content, image quality) during onboarding and flag any blockers. Active listing optimisation is included on the Elite plan or available as a paid add-on at Starter and Platinum tiers.

Yes — 100%. You retain full ownership of your Amazon Seller Central account, your campaigns, your data and your account history. We work as a managed user inside your account with the permissions we need. You can revoke access at any point and you keep everything we have built with you.

Brand-new launches are one of our specialities. We use a launch-phase ACoS target of 25–45% for the first 30–60 days because the priority is keyword acquisition, search-term harvesting and organic rank — not immediate ROAS. Once we have stable ranking and conversion data, we transition into your steady-state target ACoS of 15–25%.

This is the trap most agencies fall into — optimising ACoS in isolation can quietly shrink your top line. We use TACoS (total ad spend ÷ total revenue) as the strategic metric, because it captures the halo effect of ads on organic sales. The goal is hitting your target ACoS without sacrificing total revenue — not minimising ACoS at any cost. ACoS tells us how the ads perform. TACoS tells us how the business performs.

Monthly: ad spend, revenue, ACoS, TACoS, conversion rate, CTR, CPC trends, top performing keywords, winning campaigns, underperforming campaigns, organic rank progress and a written next-month action plan. Between reports: live WhatsApp updates, immediate escalation on any account issue and proactive milestone sharing — plus a monthly strategy call with your dedicated account manager.